TOUR 2018


Kista Science Tower
November 14 | Stockholm

Dear Guests,

I’m delighted to invite you to join us for this year’s Nordic Software AG Innovation Tour 2018 in Stockholm *, where our focus is your digital transformation.

Get inspired about everything from APIs to the Internet of Things, from business & IT transformation to robotic process automation. Learn from real-world customer examples — how leading companies have simplified and accelerated their digital transformation to achieve extraordinary results.

We know that your enterprise is at a crossroads — customer expectations are changing every day. How your business transforms digitally will make the difference in your ability to win the hearts of your customers, increase your relevance and create new revenue streams. We are excited to bring you an exciting Innovation Tour 2018 which is jam-packed with smarter and simpler ways for you to deliver digital transformation.

Learn how to:

Connect everything

Analyse everything

Experience everything

Looking forward to see you at the event!

Daniel Eliasson
Director Nordics

* Free of charge for invited guests.


08:00 Registration and Coffee
09:00 Welcome and Introduction
Daniel Eliasson
, Director Nordics, Software AG
09:05 Executive Keynote & Customer Discussion
Sanjay Brahmawar, Chief Executive Officer Software AG
Patrik Sallner, CEO OpusCapita
Peter Bäck, Head of Strategic Systems, Ericsson
10:05 Industry Analyst keynote
Jennifer Thompson, Research Director, European Application Development and Deployment Strategies, IDC
10:35 Customer Keynote: How the British Army is Using APIs to Improve their Effectiveness
Lt. Col. Dorian Seabrook, The British Army
10:55 Coffee Break
11:15 How to create digital value at scale?
Innovative customer examples per vertical
Sven Roeleven, VP Industry Solutions & Enablement
11:50 Customer Keynote: Managing a successful Transformation
Marko Honkanen, Head of Global Process Management and Enterprise Architecture, Outokumpu
12:10 Why strategy execution fails and what to do about it
Eric Roovers, Senior Director Transformation Solutions
12:40 Customer Innovation Awards and Closing remarks
Daniel Eliasson Director Nordics / Magnus Wettemark Director of Digital Strategy and Innovation
12:45 Lunch & networking

Breakout Session 1
Driving Business Transformation - It’s All About Processes
Breakout Session 2
Internet of Things & Artificial Intelligence
Breakout Session 3
Changing the World with APIs and Hybrid Integration - Building the Microservices Architecture of the Future
13:45 Track introduction Track introduction Track introduction
13:50 Process Mining drives Visibility and Optimization
Julian Krumeich
, Senior Product Manager ARIS
"What to think about when starting your IoT initiatives "
Bernd Gross
, SVP IoT & Cloud
Developing, Building & Managing a Succesful API Business Economy
Wilfred Harbers
, Presales & Solution Director BeNeLux
14:15 Customer Presentation Customer Presentation Customer Presentation
14:30 Coffee Break
14:50 Reach business targets with excellent processes
Eric Roovers
, Senior Director Transformation Solutions
How to maximize the value generated by your IoT initiative The changing role of the Integration Center of Excellence - Adopting DevOps and agile methods
Dave Pemberton
, Practice Manager
15:15 RPA - Work faster, smarter and stronger
Mirza Salihagic
, Senior Product Marketing Manager
Customer Presentation
Veli-Pekka Luoma
, Head of Advanced Analytics for IoT, Nokia
Customer Presentation
15:30 Accelerate your digital transformation through Apps
Mirza Salihagic
, Senior Product Marketing Manager
The future of IoT - Software AG IoT strategy session
Bernd Gross
, SVP IoT & Cloud
The future of API & Hybrid Integration - Software AG strategy session
David Overos
, Senior Director, Product Marketing
15:55 Closing remarks Closing remarks Closing remarks
16:00 Networking Drinks & Snacks

Breakout Session for Partners

Strategic Partner Update
Morné Hechter, VP Channel EMEA
16:20 Opening
16:25 Keynote by CEO Sanjay Brahmawar
16:35 The Future of Software AG and how important you are as a partner
16:50 Partners working together – Best Practice examples
17:20 Q&A Closing


Sanjay Brahmawar

Sanjay Brahmawar

Chief Executive Officer
Software AG

Sanjay Brahmawar is Chief Executive Officer of Software AG, a global technology innovator delivering the world’s first integrated digital business platform and unique in the industry for its extensive portfolio of platform-agnostic software brands. He leads the organization as it ushers in a new era for digitalization, connectivity, AI and Internet of Things-enabled technologies for the more than 70 countries it serves.

Brahmawar served as general manager for global revenue at IBM’s Watson IoT and managed the global business of data analytics and artificial intelligence software products in that capacity. He previously held GM, Vice President and Executive Partner roles within various IBM businesses.

Brahmawar brings hands-on IoT expertise, a wealth of international experience and technical know-how blended with an entrepreneurial vision to Software AG. Prior to IBM, he served at PwC, Fedex, DSM and Honda. He is a frequent guest speaker at industry events and conferences where he demonstrates the value of the connected IoT ecosystem and his obsession for customer-centric innovations that can deliver unprecedented organizational performance.

Brahmawar earned his bachelor’s degree in civil engineering from Delhi College of Engineering and M.B.A. in Finance and Marketing from University of Leeds. He is a citizen of the world, born in India, and having worked and lived in England, Finland, Belgium, Holland, and Germany. An avid cyclist and runner, Brahmawar currently resides in Darmstadt, Germany.

Patrik Sallner

Patrik Sallner

OpusCapita Group

Patrik Sallner joined OpusCapita Group, a subsidiary of the Finnish Posti Group, as CEO in October 2015. He has transformed the company into a leading provider of purchase-to-pay and cash management solutions. OpusCapita’s Business Network connects a million companies and processes over 200 million electronic transactions annually. Leading customers include IBM, Maersk, Schindler, IKEA and Liebherr.

Patrik has previously run three different global software and services businesses.
As CEO of VC-funded start-up MariaDB Corporation, he built MariaDB into the fastest growing relational database. At F-Secure, Patrik ran the global content cloud SaaS business unit. At Nokia Siemens Networks, he built and ran the Hosting Line of Business to pioneer service-based delivery of infrastructure and software to telecom operators globally.

Patrik has a Master’s degree in engineering from Aalto University in Finland and an MBA degree from the Wharton School of the University of Pennsylvania.

Jennifer Thomson

Jennifer Thomson,

Research Director, European Services, IDC

Jen Thomson is an IDC research director with over 20 years of experience in the IT industry. Jen provides insights on the investment strategies and decisions of European enterprises around application development and deployment. Her research explores the new rules for apps dev and deploy in a digital economy; and how this impacts enterprise IT organisational structures, culture, processes, tools and skill sets. Additionally, her research looks to uncover end-user strategies, investment priorities and KPIs to enable cloud first, DevOps and agile solution delivery.

Jen leads the European DevOps & Opensource Practice, and provides customers with a view of DevOps enterprise maturity and strategies towards Enterprise scale DevOps. Jen is also an active member of the Digital Transformation, and Cognitive / AI practices with a special research focus on: DevOps for Digital, Agile business transformation, digital assurance strategies; the role of analytics and AI in DevOps.

Thomson has been responsible for the execution of a broad range of consulting and advisory projects. As IDC's European expert on application development and deployment strategies, Thomson is an experienced public speaker and regularly presents at conferences and IDC partner and end-user events.

Before joining IDC, Thomson spent three years with Compaq Computer EMEA as a senior research analyst. Thomson has a bachelor's degree in international business with German from Sheffield Hallam University (United Kingdom) and Pforzheim Fachhochschule (Germany).

Sven Roeleven

Sven Roeleven

VP Industry Solutions & Enablement
Software AG

Sven Roeleven (1973) is Vice President for Global Industry Solutions at Software AG. Sven and his team of industry leaders are developing industry-specific solutions for digital transformation, by co-innovations with customers and partners. Across all industries, Sven is leader of the Communications & Media vertical.

After graduating in Public Administration from Erasmus University Rotterdam, Sven joined Software AG in 2002. He gained extensive hands-on experience covering almost all Software AG’s Digital Business Platform capabilities throughout the course of more than two hundred projects. Sven run Software AG’s consulting services as VP in EMEA and acted as trusted advisor for CxO’s at companies like Royal Philips, ING, Canon, Heineken, Ministries, Sabic and Equinor. In Sven’s current role he is advisor and member of a dozen of Digital Transformation Committee’s.

Lieutenant Colonel Dorian Seabrook

Lieutenant Colonel Dorian Seabrook

Head of service operations, Information Application Services,
British Army

Lieutenant Colonel Dorian Seabrook is head of operations for the British Army’s Information Application Services (IAS) team. He is responsible for live services across 3 security domains and 200 services. Lt Col Seabrook was commissioned into the Royal Engineers in 1997 and has served in a wide range of Army and Joint units, with operational experience in Iraq, Afghanistan, and Northern Ireland. His initial assignment as Major was in the Battlefield and Tactical Communications and Information Systems (BATCIS) team, delivering Bowman land tactical command information system (CIS) and applications. Subsequent postings include G6 projects within Army Headquarters delivering applications and hosting environments, and in Joint Forces Command as a joint user for networks for the Command, Control, Communications, Computers, Intelligence, Surveillance, and Reconnaissance (C4ISR), devising policy for the use of defence information security. He is currently deputy Chief Engineer working with teams in Application Services and DevOps Tower to deliver cloud hosting, Defence Software House, and supporting numerous programmes in the form of Identity and Access Management, Defence Learning Management Capability, and a new Medical IS across people, technologies, and processes.

Veli Pekka Luoma

Veli-Pekka Luoma, M.Sc Econ

Business development director with Digital Intelligence

Veli-Pekka Luoma, M.Sc Econ, is a Business development director with Digital Intelligence in Nokia. Enthusiastic about technology based innovation, Veli-Pekka has been starting and leading data based businesses in different sized from start ups to global scale transformation and introduction of new services. Currently Veli-Pekka is leading innovation activities in Nokia HQ, with the teams buiding 5G and AI powered intelligent communication systems for smart communities of the future.


Marko Honkanen

Head of Global Process Management and Enterprise Architecture

Marko is currently the Head of Global Process Management and Enterprise Architecture at Outokumpu. His previous employers include for example Finnish Defence Forces, Nokia Corporation, Fiskars and HKScan.

His career spans from running his own company with only a few employees to working with 100,000+ colleagues in a big global enterprise. Marko has worked a long time in roles that require high performance in people management, leadership, transformation skills and talent management. For over past 15 years the common nominators in his work have been manufacturing industry combined with processes, IT and transformation in all domains of business. He is a professional people coach, resilience mentor and possesses a health care degree. In every career step, Marko has found himself in a key role on driving changes.

The “thin red line” of his professional career has been “how to make a change and how can I contribute?”

Platinum Sponsor



Kista Science Tower

Färögatan 33

164 53 Kista (Stockholm, Sweden)

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