Saudi Arabia


Why is digital transformation a fantastic opportunity for traditional companies? How can you accelerate your digital transformation on Software AG’s Digital Business Platform? How can you grow and connect your digital ecosystems? Would you like to measure the actual performance of your business?

Join us at Innovation Tour 2017 on November 23, 2017 at the Four Seasons Hotel in Riyadh!

Software AG targets with this invitation above 200 of the top Digital Transformation Leaders, IT Executives, Partners from Saudi Arabia. We will be exploring digital trends about IoT, Enterprise Visibility Platform, Digital Government solutions, and more together with local use cases from various industries. Eric Duffaut, CCO of Software AG Global, and Philippe La Fornara, COO, Software AG Southern&Eastern Europe & Middle East, will unleash your digital vision with showing on how Digital Business Platform has helped these and many other customers to digitally transform themselves. Let’s build your digital future together at Innovation Tour Riyadh on Thursday, November 23 at Four Seasons Hotel, Dubai and take on the challenge of your digital transformation without compromise.


Time Session Title & Speakers
9:00 – 09:15 Registration, Refreshments & Meet the Experts
09:15 – 09:30

WelcomeAhmad Salama, Vice President Saudi Arabia, Software AG

09:30 – 10:00

Your Digital Transformation #withoutcompromise - Eric Duffaut, CCO, Software AG

10:00 – 10:30

IoT Keynote Session - Bart Schouw, VP Pre-Sales and Solutions, Software AG

Live Demonstration on how IoT can increase profit and enable security

10:30 – 10:45 Coffee Break & Networking
10:45 – 11:05

Customer Keynote 1

11:05 – 11:15

Event Partner Keynote 1

11:15 – 12:05

Event Partner Keynote 2

12:05 – 12:25

Customer Keynote 2

12:25 – 13:25 Networking Lunch
13:25 – 13:45

Event Partner Keynote 3

13:45 – 14:15

Technology Track - Dr. Christoph Strnadl, Presales Manager Central Europe, Software AG

14:15 – 14:45

Software AG Workshop - Enterprise Visibility Platform for private sector and government - Vijay Jaswal , CTO, Software AG Middle East & Turkey, Software AG

14:45 – 14:55 Coffee Break & Networking
14:55 – 15:15

Customer Keynote 3

15:15 – 15:45

BITT Presentation - Eric Roovers, EMEA Senior Director of Transformation Solutions, Software AG

15:45 – 16:10

API Track - Przemyslaw Kulik, Director, Product Management, Integration & API Mgmt, Software AG

16:10 – 16:20

Partner & Customer Awards

16:20 – 16:35

Wrap up - Philippe La Fornara, COO EMEA South, Software AG



Four Seasons Riyadh 2


Four Seasons Hotel Riyadh at Kingdom Centre is a stylish business and leisure destination located high in the Kingdom Tower, one of Saudi Arabia's most spectacular properties.

How to get there



  • Exit airport, following signs for Riyadh
  • Follow directions to Riyadh for 10 kilometres (6 miles)
  • Turn right at Exit No. 8, toward the city centre, and continue for 5 kilometres (3 miles)
  • You will be on King Fahad Highway; continue for 4 kilometers (2.5 miles), until Kingdom Centre Tower is visible on the left
  • Exit at Oruba Road and turn left at the traffic light
  • Continue to the next light and turn right; Kingdom Centre Tower will be on the right
  • At the corner by the Saks Fifth Avenue store, turn right again
  • Follow the signs to the Hotel entrance


All major car rental companies serve the airport; car rentals are also available at the Hotel. The Hotel can also arrange door-to-door shuttle service and limousines.


Innovation Tour 2017 is free of charge for our selected customers and future customers of Software AG.

You should not miss this event if you are a CIO or a director or manager of systems, architecture, innovation, development, purchasing, digital transformation, financial, auditing, organization and processes, technological solutions, operations, risks, marketing, IT strategy and government, business processes, applications and processes—or other critical business function.

Please note that this event is intended for customers, future customers and sponsoring partners of Software AG.

Banner Riyadh

Riyadh Impressions

Riyadh Impressions